Privacy Policy

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1. Introduction

Welcome to SP Fitness Co. ("we," "us," "our"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [Your Website Address Here], including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").  

This policy is intended to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and other relevant privacy laws applicable in Ontario.  

"Personal Information" means information about an identifiable individual, as defined by applicable Canadian privacy laws.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect  

We may collect Personal Information in a variety of ways:

• Information You Provide Directly:

  • Contact Information: Name, email address, phone number, mailing address when you register for an account, sign up for newsletters, contact us, or participate in surveys or promotions.

  • Account Information: Username, password, profile details, preferences.

  • Payment Information: While we may collect information necessary to process payments (like billing address), your full payment card details are typically collected and processed directly by our third-party payment processor(s). We do not store your full credit card number.

  • Fitness and Activity Information (With Your Explicit Consent): If you use specific features of our Site (e.g., workout trackers, goal setting), you may choose to provide information like fitness goals, workout logs, types of activities, duration, intensity, body measurements, or other related data. We only collect this information when you actively provide it and consent to its collection for the purpose stated (e.g., tracking your progress, personalizing recommendations).

• Information Collected Automatically:

  • Log and Usage Data: IP address, browser type, operating system, device information, pages viewed, referring URLs, dates and times of access, time spent on pages, and other statistics about your interaction with our Site.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your Browse activities, personalize your experience, and analyze site traffic. Please see our Cookie section below for more details.  

3. How We Collect Information

• Directly from you: When you fill out forms, create an account, communicate with us, or use interactive features of the Site.

• Automatically: As you navigate through the Site, using technologies like cookies and server logs.

4. Cookies and Tracking Technologies

We use cookies (small text files placed on your device) and similar technologies to:

• Operate our Site and provide essential functions.

• Remember your preferences and settings.

• Understand how our Site is used (analytics).

• Help personalize your experience.

• [Optional: If applicable] Deliver relevant advertising.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Site. We may provide a separate Cookie Policy with more detailed information.  

5. How We Use Your Information

We use the information we collect for various purposes, based on legitimate interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent:  

• To provide, operate, and maintain our Site and services.

• To create and manage your account.

• To process your transactions and send you related information, including purchase confirmations and invoices.  

• To personalize your experience and provide content or features that match your interests.

• To communicate with you, respond to inquiries, provide customer support, and send administrative information.

• To send you marketing communications (e.g., newsletters, promotions) if you have opted-in to receive them. You can opt-out at any time.

• To monitor and analyze usage and trends to improve the Site and user experience.

• For security purposes, including preventing fraud and protecting our rights and property.

• To comply with legal and regulatory requirements.

• For purposes for which we obtain your explicit consent (especially for sensitive fitness/health data used for specific features).

6. Sharing and Disclosure of Information

We do not sell your Personal Information. We may share your information in the following circumstances:

• With Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf (e.g., website hosting, payment processing, data analysis, email delivery, customer service). These providers are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.  

• For Legal Reasons: We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.  

• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.  

• With Your Explicit Consent: We may share your information with other third parties when we have your explicit consent to do so (e.g., if you connect your SP Fitness Co. account with a third-party fitness app).

• Aggregated or Anonymized Data: We may share aggregated or anonymized information that does not directly identify you for research, statistical analysis, or other purposes.  

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, use, alteration, or disclosure. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.  

8. Data Retention

We will retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, or as long as your account is active. When your information is no longer needed, we will securely delete or anonymize it.  

9. Your Privacy Rights (Under PIPEDA)

Under Canadian privacy law, you have certain rights regarding your Personal Information:

• Right to Access: You have the right to request access to the Personal Information we hold about you.

• Right to Correction (Rectification): You have the right to request correction of inaccurate or incomplete Personal Information.  

• Right to Withdraw Consent: Where we rely on your consent to process your information, you have the right to withdraw that consent at any time (though this may affect your ability to use certain services).

To exercise these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request in accordance with applicable laws. We may need to verify your identity before processing your request.  

10. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect Personal Information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.  

11. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than Canada (such as the United States) where our servers or service providers may be located. These countries may have data protection laws that are different from those in Canada. When we transfer your information internationally, we take steps to ensure it is protected according to this Privacy Policy and applicable law. However, your information may be accessible to law enforcement and national security authorities of those jurisdictions.

12. Links to Other Websites

Our Site may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.  

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Site and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after any modifications indicates your acceptance of the updated policy.  

14. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us at:

SP Fitness Co. Attn: Privacy Officer Sierra Paton: Sierrapaton@spfitnessco.com